Is Digital Marketing Worth Your Money? How We Increased Our Retail Sales by 350%.

higher vision marketing

The answer to this question is a resounding “Yes!” Digital Marketing not only saved our retail and online store, Emily Kathryn Boutique, from going under and closing up shop, but it put us in a position to list it for sale, entertain multiple offers, and eventually sell to the highest bidder.

The Surprising Benefits of Marketing on Facebook

In 2013, my wife and I opened a retail and e-commerce store called Emily Kathryn Boutique (which started out as, and is now once again exclusively Emily Kathryn Photography). Right out of the gate, we had great sales. This was in large part due to the free social media marketing we received through Facebook, and all it required from us was consistent posting. That was it. Simple and consistent status updates from our business page. That was before the Facebook pay-to-play reckoning of 2014. . .

Facebook’s New Pay-to-Play Reckoning Wrecked Our Sales

In the summer of 2014, organic (non-paid) reach for business pages on Facebook tanked. Our organic reach for the average post fell to less than half a percent of our total fan-base. This change to Facebook’s rules made a lot of small business owners, including us, very bitter. That was until I began reading opinions about the rule change from online marketers.

The best perspective I found put it in a way that I just couldn’t argue with: Facebook provides the best marketing platform for businesses (in most cases), and they are not a charity, so you can’t blame them for ending the free ride and desiring to cash in on the technology they’ve built.

{Emily Kathryn Boutique product photos}

Facebook’s Paid Ads Made Us More Profitable Than Ever

With all of that in mind, I had no choice but to explore the option of running paid ads through Facebook. As I continued to research, one often repeated mantra I kept seeing from digital marketers was, “If you’re running Google or Facebook Ads and losing money on it, you’re doing it wrong.” I found this to be the absolute truth. When I began, I didn’t know what I was doing. I spent a lot of money over the course of a few months, mostly breaking even on our investment, but sometimes losing money as I learned what works and what doesn’t. I stuck with it, and I eventually became highly skilled in this area.

The Average Return On Our Investments

Our social media marketing efforts yielded us an average increased sales of 350%, at a cost of 4% of our gross margin.

Of course, there is more to digital marketing than just Facebook Ads. Give me a call or shoot me an email to setup a meeting and I’ll be thrilled to show you how I can drive traffic to your retail store, web store, restaurant, church, or whatever operation it is that you’re trying to grow. You may end up wondering why you didn’t pursue this sooner.

Let’s Talk.

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